Sports Flashes: Sports radio company Sports Flashes enters fantastic sports platform ahead of IPL
The company will be offering prize money of up to Rs 2 crore in some of the matches.
A late player in the fantasy sports space, Sporty Jackpot decided to go vernacular. The service will start in Hindi and will also be available in Bengali and Punjabi in the future.
The company also uses an offline network of nearly 100 distributors across North India to market the service and sell top-ups, much like telecom companies selling prepaid coupons.
“We are launching the product with the Indian Premier League in Delhi, Punjab, UP East, Uttaranchal and Harayana,” said Raman Raheja, founder of Sports Flashes. “We have a retail network with hundreds of distributors. They will install the product on consumers’ smartphones, charge it, and also show them how to play.
The idea for a fantastic sports platform came to Raheja after his sports radio company started receiving requests from existing players for content syndication.
“For the past year and a half, we’ve been receiving calls from fantastic sports companies to offer them our audio sports content. We realized that they wanted our content to engage their users during the game. After studying the market, we decided to launch our own fantastic sports product, ”he said. “Others have made great sports platforms and are now adding content, we have built it the other way around.”
Sports Flashes is a multisport and multilingual sports content platform aimed at sports fans through audio and video programming. Radio Sports Flashes was launched in January 2018 as a 24/7 internet radio channel. It offers live chat commentary, talk shows, special sports programming, expert commentary, sports news and updates, audio documentaries, college sports, and sports content.
“Sports Flashes is the leading online sports radio space with the best content available for sports fans. Likewise, we want to provide a world class experience and excitement to our users and customers with our fantasy and prediction game, ”added Raheja.
He said that with 50 million sports fans already following the company’s sports channel, he aims to convert at least 1 million users in the first year itself.
“The launch of our fantasy game has been delayed due to Covid, but we plan to make up for lost time in the coming months with the
,” he said.
The company has also added prizes which can be won by redeeming points / coins earned by playing prediction games in live matches.
India has nearly 100 million fantasy sports users and the space has seen FDI of Rs 1500 crore in recent years. From a handful of companies in 2016, the space now has more than 200 platforms.