Radio program

Entravision announces the launch of the new morning radio program “El Show del Raton”

SANTA MONICA, Calif., October 18, 2021–(BUSINESS WIRE)–Entravision Communications Corporation (NYSE:EVC), one of the world’s leading media and marketing technology companies, has announced the launch of its all-new morning radio program “El Show del Raton.” . Bringing lots of energy and entertainment to the Hispanic community, Martin Alfonso Romero, ‘El Raton’, alongside co-host Liz Ramos, ‘La Pitaya’, and show producer Jacob Argueta, ‘El Pinolillo’, bring relevant, upbeat and humorous programming to the AM listening community. Listeners can catch this dynamic trio each morning from 5 a.m. to 10 a.m. PST on The Tricolor Network and from 6 a.m. to 10 a.m. PST on Los Angeles KDLD Viva 103.1 FM, starting October 18, 2021.

Martin Alfonso Romero, known to his loyal listeners as “El Raton”, has 25 years of experience in the radio industry. Originally from Puerto Vallarta, Mexico, he has spent the past two decades in the United States, bringing his own regional Mexican perspective to his American radio programming. A powerful radio voice capable of handling everything from music to news and live events, Romero’s goal has always been to bring smiles and entertainment to his listeners. Her energy is complemented very well by her co-host, La Pitaya, a single mother who brings a great female perspective to the show.

In addition to the Rata News and Los Balonazos sports segments featuring on-air talent Tony Nuñez, “El Show del Raton” listeners can expect a wide range of content and comedy, including talk about topics such as politics and immigration to light gossip, sports and family matters.

“We are extremely excited to bring our new morning radio show to listeners on Tricolor Network and Viva 103.1 FM,” said Nestor Rocha, vice president of audio at Entravision. “Martin Romero’s deep connection to the Hispanic community, along with his long and successful on-air career, is a strong combination that is sure to bring our listeners more entertainment value.”

“I am honored to headline the morning lineup of La Tricolor Network and KDLD LA,” said Martin Romero. “I started my career over two decades ago in my home country of Mexico, and coming to the United States my goal was to create a program that was a combination of humor, energy , fresh and informative with the best regional Mexican music. ‘El Show del Raton’ is just that, and I’ve been living the dream ever since. I know our listeners will appreciate it.

“El Show del Raton” is available from today on Viva 103.1 FM as well as on several radio stations of the La Tricolor network. You can follow ‘El Raton’ and his co-host ‘La Pitaya’ on Facebook @elratonradio and on Instagram at @elshowdelraton and @lapitaya1. Listen October 25e when ‘El Show del Raton’ launches the “Doble Trancazo” campaign where listeners can win $1,000 a day in cash prizes.

List of the tricolor FM network ‘El Show del Raton’:


Call letters




107.1 and 104.3




The center



El Paso














99.5 and 99.9










About Entravision Communications Corporation

Entravision is a diversified global media, marketing and technology company serving clients across the United States and in rapidly growing population centers in more than 30 countries in Latin America, Europe and Asia. Our dynamic service portfolio includes digital, TV and radio offerings. Digital, our largest revenue segment, comprises four core businesses: Entravision Digital, Smadex, Cisneros Interactive and MediaDonuts. Entravision Digital provides brand and performance digital solutions to customers and small and medium businesses around the world, including the United States, Latin America and Europe. Smadex provides state-of-the-art mobile programmatic solutions and demand-side platforms that enable advertisers to efficiently execute performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions representing the leading global publishers and ad tech platforms in Latin America, while managing the leading digital audio network and solutions player Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and has unique business partnerships with some of the world’s leading digital publishers and social media platforms. Beyond the digital space, Entravision has 54 television channels and is the largest affiliate of the Univision and UniMás television networks. Entravision also operates 47 primarily Spanish-language radio stations that feature nationally recognized and Emmy Award-winning talent. Entravision’s Class A common stock trades on the NYSE under the symbol: EVC. Learn more about all of our innovative media, marketing and technology offerings at or connect with us on LinkedIn and Facebook social media.

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Kimberly Esterkin
Addo Investor Relations
[email protected]