Radio program

Business 123, a radio show that transforms and supports SMEs in northern Ghana


The author, Van-Ess Alootey

Starting a business in Africa is always a difficult decision for entrepreneurs; However, those brave enough to start one usually find the decision satisfying, despite the challenges that come with the journey.

The challenges that come with starting a business in Ghana and especially the north come with their own set of challenges.

A recent survey conducted by Vinmak Consult – member of the Ghana Business Support Organizations Directory) to identify some of the causes of the collapse and shortfall of some promising emerging indigenous businesses after five years of activity in the region. The investigation identified a number of factors, among them lack of financial management and discipline, but a more distant and critical factor identified was the lack of relevant and credible information on market data, consumer demand and supply trends on which SMEs can rely to improve, sustain, support and develop their operations.

The search for a business agenda that engages the best minds to discuss and dissect relevant policies and business models that can transform and anchor businesses to grow their operations, led to the birth of Buisiness123 to provide this essential service lacking in business. space for SMEs.

Business 123 is a well-thought-out corporate leadership program designed to engage start-ups, entrepreneurs, the business community, and business advisory services to promote initiatives, programs and policies that advance the cause of SMEs in the region. The On-Line Business Program is designed to empower young people in entrepreneurship while providing essential business support services for SMEs.

Business 123 has changed the game by defending the successes of SMEs on its platform. Radio, they say, Get Results, a well-structured business program featuring in-depth business interviews, market research analysis and an expert roundtable on a wide range of issues such as productivity, innovation. , artificial intelligence, emotional intelligence, management, marketing, leadership, communication, financial management, government policy, commerce, commerce and technology have become the model that shapes and guides the operations of Northern SMEs. The wealth of knowledge and relevant information from the Live Business Program has been enriching for SMEs and the business community in the following ways:

The program has helped shape SMEs to develop a robust business model.
Business 123 has proven to be a successful on-air business program that has provided relevant content for SMEs to reinvent and adopt new business models that have transformed and shaped the performance of SMEs. Most SMEs have restructured their operational strategy to adapt to changing trends and consumer demands in the market.

Brands like Bdiet cereals have become popular products on the market. The invaluable information that the commercial program offers each week has helped to position brands like Bdiet cereals, Wear Nation, Smock Hub in the market. These brands have seen a significant increase in sales and revenue for their products and services. Business 123 has generated renewed energy and enthusiasm around the operational strategy of many SMEs. This is a clear example of how 123 businesses are leading and setting the agenda to put the region’s SMEs on the path to growth and development.

The program has become a point of reference for SMEs and start-ups to acquire relevant information and business strategies.

Business 123 has become a virtual corporate library, where SMEs and start-ups get current information on prevailing market trends, supply and demand analysis, consumer information, what they can adopt to grow and expand their operations.

The companies that will survive the competition and remain relevant in the unpredictable marketplace are the ones with the right information on how to innovate and rethink their business models to compete in today’s market. The On-Line Business Program makes credible and useful data available to businesses on a weekly basis. New and existing SMEs have found this data useful in their operations. Most SMEs have become more consumer-oriented in all of their marketing campaigns. Improving the performance of SMEs, such as Savannah Fumigation Services, Queen GAF Enterprise, Tumalana Prestige, among others, has relied heavily on the timely and useful training made available to SMEs on the program, a factor that has become essential for future business development. in the 21st century.

The program has become a motivating platform for entrepreneurs and startups to launch new products and services.

Business 123 has become an important platform for emerging and existing businesses in the North to launch their new innovations, products and services. The timeless and relevant insights that are shared on the show through an expert roundtable on a wide range of technical and managerial issues have become essential for building the confidence of SMEs in pursuing a growth strategy for their businesses. companies through the launch of new innovations and new products. lines.

The agricultural and financial sectors have been the biggest beneficiaries of this platform. The program has had a huge positive impact on the start-up space. More and more companies continue to emerge daily with innovative ideas that are revolutionizing the service industry. The On-Line Business Program has seen an increase in commercial space for delivery and laundry services. ORCH delivery and THYWORD laundry services are new activities launched on the 123 business platform. The possibilities for new and existing businesses on the 123 business platform are endless for start-ups who wish to launch new innovations, products. or services in the market.

Business 123 has changed the game by advancing and defending the growth of SMEs in technological and financial hubs.

The program has become an ecosystem that engages the technological and financial institutions, both public and private, in working towards the creation of sustainable and profitable SMEs in the technological and financial space. Most of the tech and financial centers have received vital support to grow on the platform.

HOPin Academy, Cowtribe and the Tamale Cooperative Credit Union have launched new innovations in the technological and financial space for the benefit of SMEs in the region. The on-air business program has been a leveler, providing a platform for various technology and financial centers in the north to reach out and build capacity of SMEs through various incubation programs. The platform broadened the network base of these hubs in the region, resulting in funding to support international organizations advancing and defending social enterprises in the north.

For SMEs looking to improve their market share or entrepreneurs or start-ups who struggle to put resources and ideas to create a business that creates opportunities for others or graduates preparing to enter the world of l business, Business 123 remains the best platform to help you launch your business ideas in northern Ghana.