Barrett Sports Media’s Top 20 Mid-Market Sports Radio Program Directors in 2021
We’ve reached the end of the first week of the 7th Annual BSM Top 20. We’ve featured the Top 20 National Shows, Major Morning, Midday, and Afternoon Market Shows, as well as the Mid Market Morning, Midday and afternoon shows. Thank you to everyone who took the time this week to share the Top 20 lists and congratulate those recognized on social media. It’s very appreciated.
As you browse the selections, remember that the lists represent the collective opinions of 46 industry leaders. Yours truly does not vote. I would like to thank Stephanie Eads, Dylan Barrette and Demetri Ravanos for helping me through the Top 20 process, and Point-to-point marketing to be our exclusive sponsor of this year’s Top 20. Tim Bronsil and its staff are a valuable resource for many in the media industry, and if you are unfamiliar with their work, you should take the time to learn more. This can be done by clicking here.
When it comes to voting, here are a few things to understand.
#1 – These results are based on 2021 performance. 2022 changes have no impact on these results. This means that program directors such as Jeff Rickard, who recently left WEEI, were eligible since he scheduled the station until the end of 2021. On the other hand, PDs such as Danny Zederman and Sean Thompson , who recently got opportunities in Chicago and Phoenix were ineligible as they did not work in the position in 2021. Our only rule since this series began in 2016 is that an individual/show must complete the year with the station where he works in the same position for which he was hired.
#2 – Our leadership panel is made up of program directors and corporate executives from a number of leading broadcast companies including Audacy, iHeart, Cumulus, Beasley, Hubbard, Good Karma Brands, ESPN Radio, FOX Sports Radio , SiriusXM, Spotify and independently owned and operated radio stations. . We involve a large number of people in order to receive feedback from all parts of the country, as well as to prevent the results from strongly favoring one company.
#3 – A total of 27 programmers were eligible to vote in the major market sports radio program director category.
#4 – Our leadership panel selected the top 20 program directors using a few factors; station success, cross-platform excellence, industry respect, brand reputation and creative ideas. Keep in mind that our constituents live in different cities, have different tastes and experiences, and work for different companies, so some factors may be valued more or less by individual. It’s not a perfect science, but it’s the best system we can think of to present the best of sports radio.
Which brings us to this year’s ranking of sports radio directors in major markets. The top prize this year goes to 98.5 The Sports Hub’s, Rick Radzik. Boston’s sports radio station, which won the Top 20 awards this year, has had stellar performances in every quarter, helping The Hub become the number one revenue earner among all sports stations. With Rick at the helm, business and listening exploded. Rick received a good fight from WFAN’s Spike Eskin, who finished 2nd. Radzik earned the most Top 5 votes of any PD, including seven (7) first place votes. Eskin had more 1st place votes, ten (10) but less top 5. BSM congratulates Rick and the entire 98.5 The Sports Hub team on taking home this year’s highest honor, along with all the PDs who earned a spot on this year’s list.
Now here are the full results of “Top 20 Sports Radio Program Directors in BSM’s Large Market in 2021!”
- Rick Radzik obtained seven (7) 1st place votes and a category of twenty-two (22) top 5 votes to retain the WFANs Spike Eskin of twelve (12) points. Eskin led the category with the most votes for first place, landing ten (10) of them.
- 21-25 was occupied by Rich Moore of Sports Radio KJR in Seattle, Jeff Rickard from WEEI to Boston, Adam Klug from 97.3 The Fan in San Diego, Matt Edgar from 680 The Fan in Atlanta, and Kyle Brown of 710 ESPN in Seattle.
- The closest battles saw Dave Tapper finish 3 points ahead of Brian Longand Ryan Hurley edge armen williams of 4 points.
- Of the 27 programmers eligible this year, 7 received at least one vote for 1st place.
Here is the remaining schedule for the Top 20 BSM of 2021.
- monday 14 february = Top 20 Major/Mid-Market Sports Radio Stations of 2021
- tuesday 15 february = The 20 Best Original Sports Podcasts/Specialty Picks of 2021
To see previous years of BSM Top 20 results, click here.